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At SE-Optimizz, we specialize in webdesign and SEO to help take your business to the next level. Our team of experienced professionals will create a blog for you, allowing you to create content that will help promote your business, engage with your audience and drive traffic to your site. We also offer Wix support to ensure that your blog runs smoothly and effectively. Contact us today to get started.

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"Start and Monetize a Blog in 2023: A Step-by-Step Guide."

Start a Blog: Enhance Writing Skills, Share Ideas, Build Online Presence. Inspire, Educate, Entertain readers. Monetize and Turn it into a Career.

Blogging: First Step to Pursuing Your Passion. Easy Setup. Blog Up and Running in No Time.

Start a Blog: Step-by-Step Guide with Essential Tools. Launch Website, Write First Post, Attract Loyal Readers. Let's Begin.

What is a blog?

A blog can be a standalone website or a section of a larger one. It's a platform to share your thoughts and ideas on a topic you're passionate about. Blogs usually consist of written and visual elements in a readable format for easy browsing by visitors. There are 31.7 million blogs in the US alone, covering a wide range of subjects such as home renovation, baking, and local business marketing strategies. Building a community of readers opens up limitless possibilities for your blog.

Why to start a blog?

People start blogs for various reasons, including:

  • Sharing ideas: A blog is a form of communication and a personal space where you can share your thoughts, expertise, and experiences.

  • Business promotion: Blogging for business helps engage customers and improve a website's SEO.

  • Earning revenue: Quality content, regular posting, and increased traffic can attract advertisers and boost your status as an online influencer, leading to potential affiliate marketing opportunities.

  • Building an online community: Blogs create a space to connect with people worldwide who share your interests. With a comments section, you can engage in conversations and build relationships with your readers.

With these reasons in mind, let's explore the steps to create a blog, from idea to publication.

How to start a blog

  1. Choose a blog platform with customizable templates.

  2. Select a hosting service with good bandwidth, uptime, and support.

  3. Narrow down your theme and target audience for your blog's niche.

  4. Choose a descriptive and eye-catching name and domain.

  5. Design your blog with imagery and elements matching your theme.

  6. Generate a list of potential blog topics, then narrow down your selections.

  7. Write your first post with a captivating title and organized content using headers.

  8. Create a calendar to stay consistent and on track with publishing.

  9. Promote your blog through various marketing techniques.

  10. Earn from your blog by taking advantage of monetization opportunities.

A-Z Blogging Guide: Everything from choosing a platform to earning revenue. With our guidance, launch your blog in under 30 minutes. A thorough guide for building a blog from scratch. Use the numbered steps as a quick reference or read the entire guide at your leisure.

Comprehensive advice for starting a blog from scratch. Use numbered steps as a quick reference or read it all. Start fast or savor with a cup of coffee.

when you start blogging

01. Choose a blogging platform

Select a blogging platform or CMS for your content's publication is the first step to start a blog. Google search reveals multiple options for bloggers from different industries. Wix is a recommended choice due to its all-around blogging platform that fulfills most needs. It's easy to use, offers appealing design options and templates, and has performance analysis and monetization features to help grow your readership.

Wix's blogging platform is user-friendly and provides various eye-catching designs and templates. It also includes features to track your blog's performance and monetize content, useful for growing your audience.

Many platforms offer free blog creation. Upgrade options to meet budget and needs are available at any time.

02. Choose a hosting platform.

After choosing a blogging platform, select a hosting platform. A host is necessary for a blog, as with any website, to store and provide a unique address for access by visitors

Hosting included in some blogging platforms, eliminating the need for a separate web host. like WIX.

For website builders like WordPress, a separate hosting platform must be chosen and paid for. Popular choices include:

  • BlueHost

  • HostGator

  • GoDaddy

  • DreamHost

Consider these factors when deciding on a hosting platform:

  • Uptime refers to server availability for hosting your website. High uptime (99.95%+) signals strong server performance from the host.

  • Bandwidth measures the amount of data transferable from your website to visitors. It depends on page size and expected traffic. Use a bandwidth calculator to estimate your site's bandwidth.

  • Customer support: Availability of assistance for issues. A good hosting provider should provide an online help center, offer callbacks and respond to social media inquiries.

After choosing a blogging platform and hosting provider, brainstorm blog ideas

03. Identify a profitable niche

For a successful and sustained blog, focus on a long-term perspective. Choose a topic you are passionate about to maintain motivation for consistent blogging. Blogging about a trend or profitable subject without interest will likely lead to a lack of motivation and a failed content strategy.

If unsure of a blog topic, start by brainstorming subjects of interest. Consider topics that excite you or ones you'd like to learn more about.

Note 5-10 interests that come to mind. For example:

  • Travel

  • Cooking

  • Family

  • Music

  • Hiking

List specific interests within your subject areas for further focus. E.g.:

  • Backpacking in Southeast Asia

  • Vegan recipes

  • Raising twins

  • Indie rock music

  • Hiking in the Rockies

No need to worry about niche perfection yet. Further research is coming.

Research your audience

Next, research topics readers are interested in to ensure your blog will have an audience and potential for revenue as a full-time blogger.

"Use Google Trends to gauge demand for your niche by checking the volume of searches for a particular topic. The higher the search volume, the greater the public interest."

"Use Google Trends to assess demand for a topic by checking its search volume. For example, if you type "SEO" into Google Trends, a stable level of interest indicates its potential as a viable blog niche."

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Check if it’s profitable

It's wise to assess the profitability of your niche for both personal and professional blogs. Even hobby bloggers should consider future monetization opportunities in case blogging becomes a career.

As a blogger, you can earn money through various methods, including affiliate marketing, where you partner with a company to promote their products via a link on your blog. You earn a commission for sales made through your site.

Evaluating if your niche is profitable through affiliate blogging involves examining the type of content you could produce, such as "best of" or "how to" posts like "Top kitchen appliances for quick cooking" or "10-minute carrot cake recipe." These posts can include affiliate links to your preferred food processor or mixer, earning you a commission for each purchase made via your blog.

Don't worry about finalizing your monetization plan, just consider potential money-making options while selecting your niche. Prioritize starting your blog, we'll discuss making money further in tip 10.

04. Choose a name and domain for your blog

As you think about how to start a blog, the question of what to name it is probably lurking somewhere in the back of your mind.

The three options for naming your blog are:

  • Your personal name (first and last)

  • Your business name (if applicable)

  • An imaginative, new name.

Consider the desired personality for your blog when selecting a name. Formal and professional? Soft and romantic? Quirky and unconventional? If finding a name is challenging, utilize a blog name generator for ideas.

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After making a decision, pick your domain name (also known as URL). It serves as your website's address on the internet (e.g. for this website). Usually, the domain reflects or is related to your blog's name.

05. Set up and Design

  • Choose a blog template

  • Decide which pages to include

  • Get indexed on search engines

  • Create a blog logo

Having selected a platform, domain, and niche, you have all the basics for setting up your blog. To optimize its design, follow these steps:

Select a Blog Template

The first step in setup is to choose a template, which will define your blog's look and feel. Opt for a pre-designed template for a quick and easy launch, then personalize to your liking.


Select a template that fits your blog's niche, whether it's food, photography, business, etc. Consider the mood you want your website to convey, such as classic, modern, rugged, or minimalist, while browsing options.

Consider color psychology when personalizing your template's colors. It greatly impacts your audience's perception of your blog. Take into account the emotions each color evokes, such as trust with blue and energy with yellow. For inspiration, use blog examples as a resource for choosing your template.

Choose Pages to Include

After picking a template, decide which pages to include. Most blogs have more than just a posts section. They may also have a store or contact page.

Get Search Engine Indexing

One important aspect of starting a blog is ensuring visibility on search engines like Google. To appear in search results, it's crucial to have your blog indexed by Google. Submit your sitemap to Google Search Console to notify Google of your blog's existence.

Tip: Google Search Console not only facilitates indexing, but also provides valuable data on visitor clicks and site activity. Use this information to enhance your content.

Design a Blog Logo

Finish your site with a captivating blog logo, which adds personality and helps establish brand recognition. Design your logo yourself, outsource, or use an online logo maker. These tools offer customization options like colors, fonts, and icons, and are generally faster and more affordable than hiring a designer. Place your logo in the top left corner of your website and link it to your homepage, enhancing your brand and making navigation easier for readers.

06. Generate Blog Topic Ideas.

With the technical setup completed, focus on deciding your initial topics. Consider your experiences, achievements, challenges, and insights in your niche. Aim to provide valuable insights and delve into interesting ideas. Use the following questions to guide your brainstorming process and tap into your audience's perspective:

Identify Target Audience Characteristics

To create topics that resonate with your target audience, consider:

  • Their unique qualities

  • Their areas of interest

  • Their challenges and obstacles.

Consider the topic cluster approach for brainstorming.

Use the topic cluster model to generate ideas by organizing related posts with internal links. This system not only benefits SEO but also acts as a brainstorming tool.

Start with a broad topic, for example "recipes", then break it down into subtopics such as dinner or brunch recipes. Further narrow it down to specific topics like quick dinner recipes, mimosa recipes or cake decorating tips. Each of these can serve as individual blog posts.

Get inspiration from these blog ideas:

  • A list of goals to accomplish before a certain age (30, 40, or 50)

  • Inspiration sources

  • Guides for beginners

  • Time-saving tips

  • A personal challenge you've overcome

Use these as starting points and add your own unique spin for your niche.

07. Write your first blog

  1. Conduct keyword analysis

  2. Generate post headline

  3. Draft key topics

  4. Compose compelling copy

  5. Include visuals

  6. Enhance for search engine optimization

  7. Edit and publish

Conduct keyword analysis

Keyword selection is vital for attracting readers to your posts. By focusing on specific terms in your article, you improve the likelihood of your blog appearing in search results for those keywords.

The relevance of keywords varies with the subject. Utilize free keyword tools like Google Keyword Planner or invest in advanced paid tools like SEMrush or Ahrefs to refine keywords

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Incorporate selected keywords into your article strategically. This involves using them throughout the post in an organic manner, avoiding unnatural keyword stuffing. Additionally, structure your article similarly to the top 10 search results for those keywords.


For instance, if writing about a favorite carrot cake recipe, check the top 10 Google results for "carrot cake recipe." If the top results are written in numbered steps, it's likely that most readers prefer this format. To provide value and rank high on Google, structure your article in the same manner.

Generate post headline

Keyword research guides your blog post format and content sections. Start by selecting your desired blog post format, e.g. how-to, product review, or opinion piece. Next, create an outline using headers and subheaders to divide content into organized sections. Make bullet points for main points under each heading. Use this template to easily fill in the outline.

Draft key topics

Generating a compelling title is crucial for a successful blog post. While it can be done at any stage, strong titles often arise while outlining. A title can make or break reader interest and clicks. To create attractive titles, consider reader perspectives and try these tactics: clarity, value proposition, emotional appeal, curiosity spark, humor/alliteration/wordplay.

Compose compelling copy

Note that writing a blog post takes time, plan for at least half a day for the first draft. Start with an intro that hooks the reader with an anecdote, quote, statistic, or fact. Briefly summarize the article. In the body, use the outline as a guide, share expertise with meaningful sentences, original insights, and actionable tips, using a tone that resonates with the reader. End with a conclusion (optional) to summarize ideas and share closing thoughts.

Include visuals

Visuals enhance reader experience on your blog, so choose functional and aesthetically pleasing images, like photos, screenshots, or illustrations that support your main points and examples. If you don't have original images, start with free stock photos from websites like Pexels or Unsplash. Stock photos are a fast way to begin your blog before eventually transitioning to original images.

Enhance for search engine optimization

Before publishing your blog, there are a few key things to consider. These tasks revolve around optimizing your blog for search engines and encouraging conversions through calls-to-action (CTAs).


Use this post-writing checklist:

Check keywords: Check your article's keyword usage (using CTRL+F) to ensure you've included all desired keywords. Incorporate them naturally to avoid keyword stuffing, which is penalized by search engines.

Add internal links: Improve SEO and engage readers by linking between your blog posts (internal linking). Choose related posts for valuable links.


Add CTAs: Include calls-to-action throughout the article, such as "Buy Now," "Subscribe," or "Read More." Direct readers to take action.


Add alt text: Add a description to images (alt text) to help search engines understand their content, using keywords.

Write metadata: Metadata is the information displayed in Google search results, including the meta title and meta description. The meta title should be engaging and include the main keyword. The meta description should preview the article's main points and include the main keywords.

Select your URL: Every web page has a specific URL, including your blog posts. A well-crafted URL improves search engine ranking and usually includes a keyword. Blog post URLs often look like or If unsure, review guidelines on proper URL structure. Most blogging platforms generate a URL for you, but you can edit each blog post's URL as needed.

Edit and publish

Before publishing, revise your first blog post and seek feedback from friends or family. Having multiple perspectives can enhance its quality. When ready, post it on your blog, input metadata and URL, then hit the publish button. Enjoy the moment!

08. Create an editorial calendar

Congratulations on writing your first blog post! Now, take a break and plan the rest of your monthly publishing schedule. Creating an editorial calendar helps ensure consistent content, keeps you accountable, and appeals to readers and search engines. Brainstorm at least 10 new topics, then use Excel or Google Sheets to create a free and simple content calendar with columns for publish date, title, keywords, article status, and comments.

Tip: To combat procrastination, use Google Calendar and schedule deadlines and writing time blocks

Frequency of Blogging: How often should you post?

When starting a blog, the question of posting frequency arises. Generally, more frequent blogging leads to more traffic. However, there is no set frequency. Studies have shown:

  • 11 or more posts per month yield significant traffic increase for small companies (10 or fewer employees) compared to 2-5 monthly posts.

  • 11 or more posts per month also generate twice as many leads for small companies compared to 6-10 monthly posts. This is crucial for achieving goals such as obtaining subscribers, selling products, or affiliate work.


Congratulations on writing your first blog post! Now, take a break and plan the rest of your monthly publishing schedule. Creating an editorial calendar helps ensure consistent content, keeps you accountable, and appeals to readers and search engines. Brainstorm at least 10 new topics, then use Excel or Google Sheets to create a free and simple content calendar with columns for publish date, title, keywords, article status, and comments.

Tip: To combat procrastination, use Google Calendar and schedule deadlines and writing time blocks

Frequency of Blogging: How often should you post?

Blogging Frequency: Align with your goals

Blogging frequency should align with your goals. Aim for 1-2 posts per week if the goal is to raise brand awareness, or 3-4 posts per week if the goal is to increase traffic.

When creating your editorial calendar, set attainable goals. Unrealistic deadlines can cause loss of motivation. As you get used to publishing, gradually increase your efforts and make it a habit to stick to the schedule. To increase the quantity of content, consider inviting guest contributors.

09. Promote your blog

  1. Share on social media

  2. Create a blog newsletter

  3. Write for other sites

  4. Reach out to an existing community

  5. Participate in question and discussion sites

  6. Invest in paid ads

  7. Try new content formats

With all necessary resources in hand, it's time to launch your blog. Now, the focus shifts to promoting it and turning it into a revenue source. Boosting traffic requires effective ways to reach your target audience. Improving SEO is crucial, but consider these other options - some are free, others require investment (e.g. advertising).

Promote on social media: Utilize platforms like Facebook, Instagram, Twitter, or LinkedIn to showcase your blog and reach new readers.

Start a blog newsletter: A weekly email newsletter keeps your readers engaged and loyal. Boost subscriber numbers by prominently displaying a "Subscribe" button on your website's navigation bar, footer, and blog posts.

Publish elsewhere: Establish your credibility as a writer and authority in your field by writing for other websites. You can start by opening a Medium account or posting articles on LinkedIn. Look for guest blogging opportunities on popular sites such as Forbes and Entrepreneur.


Engage in online communities: Online groups, forums, and Facebook groups are great places to network and share your blog with people interested in your niche.

Contribute on Q&A platforms: Sites like Quora and Reddit offer a chance to showcase your blog in discussions. Use a blog post to answer a question or participate in a conversation, but make sure to be helpful and informative rather than promotional.

Invest in ads: Supplement your social media posts with paid promotions to reach a wider audience. You can also use Google ads to reach new users through the search engine.

Try new formats: Enhance your reach by trying new content formats. For example, you can turn your blog posts into videos for a YouTube channel, start a podcast, or host a webinar. The options are limitless.

10. Earn income through blogging.

  1. Affiliate marketing

  2. Advertise within your blog

  3. Offer paid subscriptions

  4. Write sponsored content

  5. Sell e-books and merchandise

  6. Provide consulting services

If your goal is to launch a blog with a substantial audience, it is likely that you desire to monetize your blog's success. We briefly discussed affiliate marketing earlier, but let's delve deeper into it and other revenue-generating methods to help you earn passive income from your blogging endeavors


Different ways to earn income through blogging include:

  • Affiliate marketing: One of the most prevalent methods, where you promote a product and earn a commission on sales made through your referral link. Amazon Associates is a popular program for beginners.

  • Advertising: Selling your blog space as ad space. Google AdSense is a well-known, profitable program for this.

  • Paid subscriptions: Offer exclusive content to readers for a fee.

  • Sponsored content: Write articles promoting a company's product for compensation.

  • E-book and merchandise sales: Sell digital or physical products directly from your site.

  • Consulting services: Utilize your professional experience and blog insights to offer consulting services to clients.

  • Offer related services or products: Offer services or products that are related to your blog's niche.


For further details, take a look at this article on how to monetize a blog or check out the Wix Learn online course on monetizing your blog.

 Blogging resources

  1. Blog post guide: Use this checklist to ensure all elements are included in your first blog post.

  2. Blogging basics: Acquire further knowledge on starting a blog from scratch.

  3. Writing courses (Udemy): Take advantage of free online writing courses available on Udemy to enhance your blogging skills.

  4. SEO training (Moz): Expand your SEO understanding with a free 6-part video tutorial from Moz.

 Blogging tools

To streamline and simplify the blogging process, utilize these helpful tools. Keep these in mind for future reference:

To streamline and simplify the blogging process, utilize these helpful tools. Keep these in mind for future reference:

  1. Google Keyword Planner: Determine relevant keywords to include in your blog posts.

  2. Google Analytics: Analyze blog data to improve its performance.

  3. Google Search Console: Monitor visitors and clicks to your blog.

  4. ShareThrough's Headline Analyzer: Receive feedback on headline effectiveness.

  5. Pexels: Access free stock photos for your blog.

  6. ChatGPT: Improve writing with AI-powered editing.

  7. BuzzSumo: Stay updated on trending content for targeted blog posts.

  8. Asana: Organize your blogging schedule with a task management tool.

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