When it comes to optimizing your website for search engines, one of the most important elements to consider is the meta description. A meta description is a brief summary of the content on a webpage that appears in search engine results pages (SERPs). A well-crafted meta description can improve your website's click-through rate and help you attract more visitors. In this article, we'll take a closer look at how to write good meta descriptions for your webpages in Wix.
1. | Keep it brief
The ideal length for a meta description is around 150-160 characters. While it can be tempting to provide as much detail as possible about the page's content, it's important to keep in mind that search engines will only display the first 150-160 characters. Be sure to use concise language and avoid going over the character limit.
2. | Highlight the page's main content
The goal of a meta description is to provide users with a clear understanding of what they can expect to find on the page. When writing your meta description, be sure to highlight the most important aspects of the page's content. This can include key features, benefits, or unique selling points.
For example, if you're writing a meta description for a product page, you might highlight the product's key features, such as its size, color, and material. If you're writing a meta description for a blog post, you might highlight the main topic or the key points that the article covers.
3. | Use relevant keywords
Incorporating relevant keywords into your meta description is important because it can help your page rank higher in search engine results for those terms. However, it's important to use keywords strategically and avoid keyword stuffing.
When selecting keywords for your meta description, think about the words or phrases that users might type into a search engine to find the content on your page. Be sure to use those keywords in a way that feels natural and makes sense in the context of the meta description.
4. | Write for humans, not search engines
While it's important to include relevant keywords in your meta description, it's also crucial to make it engaging and appealing to humans. Your meta description should be written in a way that entices people to click through to your website.
Use language that speaks to your target audience and highlights the benefits of visiting your page. Be sure to avoid technical jargon or language that may be difficult for the average user to understand.
5. | Write unique meta descriptions
Each page on your website should have a unique meta description. Avoid using the same meta description for multiple pages, as this can confuse both search engines and users. Instead, take the time to craft a unique meta description for each page that accurately reflects the content on that page.
In conclusion, writing good meta descriptions is an essential part of optimizing your website for search engines. By following these tips, you can create meta descriptions that accurately summarize the content on your webpages, highlight key features or benefits, incorporate relevant keywords, and entice users to click through to your website. By doing so, you can improve your website's visibility, attract more visitors, and ultimately drive more business.
In this tutorial, hosted by Matthew Kaminsky from Wix SEO Education, you will discover the art of crafting compelling page descriptions that capture the interest of potential customers. Effective page descriptions can persuade visitors that your website offers exactly what they're seeking, whether it be a product, service, valuable information, or more. Learn about the best practices for creating SEO meta descriptions and gain the skills to write clear and attention-grabbing descriptions for your webpages.